People are more than they appear. We uncover the “lens” through which they view the world - illuminating new ways forward that were previously unseen.
We ensure in-market success by journeying with you from research to results. We provide actionable insights that inspire and align the team to a clear direction.
Attune's multidisciplinary approach brings unparalleled clarity to our clients. Our team of social scientists, marketing strategists and design thinkers show that effective messaging is grounded in consumer truth.
Within companies, alignment on strategic decisions can be challenging and chaotic.
You may be looking for a clear direction - how can your team move forward and stand out?
At Attune, we provide a clear path and deliver engaging, multi sensory materials to inspire your team to effective action.
MINDCAM℠ - one-on-one interactive deep dive to watch subconscious feelings unfold in real time. Best for: unmet needs, differentiated positioning and customized semiotics (communication).
MINDCAM℠ PROTOTYPING - co-creation of non realistic prototypes in real time. Best for: unmet needs and customized semiotics (package/product design).
PURE ETHNO - true ethnography with observation of subconscious behaviors. Best for: subconscious behaviors, lifestyle symbols and extreme/aspirational users.
RICH NARRATIVES - compelling emotional stories rich with metaphors that instantly resonate with consumers. Best for: communication strategy, creative inspiration and differentiated positioning.
AHA ACTION POINTS - the key problem to solve and solutions laid out simply and clearly. "Surprisingly obvious” AHAs that change the way we think about the category, product or brand. Best for: presentation of key learnings to outside stakeholders.
SEMIOTIC TOOLKIT - customized sensory cues and metaphors to effectively engage our target and follow through on the action plan. Best for: communication, packaging, product and in-store design.
CREATIVE OPTIMIZATION - a design thinking approach (similar to the process of product design) applied to creative development. An empowering process that aligns internal teams with creative agencies, unleashing powerful communication. Best for: alignment across stakeholders, identifying communication principles and optimizing routes.
SHOPPER MINDCAM℠ - a shop-a-long plus reconstruction of store memories reveals subconscious beliefs about in-store environment. Best for: optimizing in-store design, shelf positioning and role of packaging on shelf.
INNOVISION WORKSHOP - a best in class concept development workshop featuring real time feedback from consumer panels, as well as scientifically proven brainstorming and innovation techniques. Best for: alignment across stakeholders, showcasing research techniques and developing blockbuster concepts (product/ brand/service), ready for testing.
LIVE INSIGHTS VIDEO - short and memorable videos capture key findings in a storytelling format. The compelling vignettes inspire stakeholders and agencies to effective action. Best for: insight activation and inspiring internal and external buy-in.